SHAMUNA as a dream
It began as a personal dream, woven amidst mountains, melodies, and adventure trails. Its founder, Nicolás Sotomayor, a graphic designer, musician, and nature lover, envisioned a brand that could capture everything he loves about Ecuador: its strength, its diversity, its soul. Thus, SHAMUNA emerged, a fashion brand with deep roots and a unique perspective, where each garment speaks of the land, its species, its colors, and its symbols.
Inspiration
Result
But beyond commercial growth, SHAMUNA has always been a platform for believing in our own culture. Over the years, we've supported local athletes, artists, and adventurers because we believe Ecuadorian talent deserves to be seen, heard, and celebrated. Our store in La Floresta has become much more than a retail outlet: it's a vibrant cultural space, hosting concerts, exhibitions, launches, and gatherings that honor art, words, and movement.
SHAMUNA is just that: a brand that dresses, inspires, and connects. With Ecuador. With its people. With you.
Authenticity
We design with Ecuadorian identity and our own roots.
Responsibility
Sustainable environmental, social and cultural commitment.
Quality
Durable materials and high-standard finishes.
Local inspiration
Designs based on biodiversity and traditions.
Functionality
Versatile, comfortable and useful clothing for everyday wear.
Our commitment goes beyond trends:
For the tourist
We offer unique souvenirs from Ecuador —souvenirs with soul— that not only capture the beauty of the country, but are useful, durable and with a clear purpose: to take a piece of this land with you, with awareness.
For the local consumer
We design versatile, everyday fashion with an Ecuadorian essence. Original, comfortable, and functional garments that connect with our identity, our landscapes, and our roots.
For specialized stores (B2B)
We offer an exclusive line of designer products with excellent turnover, ideal for enriching your portfolio with profitable, high-quality proposals with great visual impact.
More than a fashion brand
- We work under principles of social and environmental responsibility, supporting the conservation of Ecuador's natural and cultural heritage.
- We promote fair trade, local employment and conscious production in collaboration with Ecuadorian workshops and artisans.
We are driving an omnichannel strategy to offer an accessible, agile and consistent shopping experience across all our touchpoints: physical stores, e-commerce and B2B partnerships.